How to create your new restaurant’s website
A website for your restaurant could end up being a valuable addition to your marketing initiative. Websites provide a way for you to connect with your prospective customers. While you could just post your hours of operation and location, your website could also list any specials that you’re running, your menu, and even a newsletter subscription option that gives your most loyal customers regular discounts or other incentives to keep coming back.
Creating a website for your restaurant involves several steps. First, you’ll need to decide on the purpose for your website. Will it be used just to display your store location or do you want it to function as part of a larger marketing initiative? Making sure that you understand the purpose for your site will prevent you from overpaying for design services. A simple website will obviously cost far less than a website that uses animated flash or requires a database for mailing lists and other more complex site features.
Secondly, you should shop around for a designer that fits your needs. If your website is a simple project, you can potentially hire a local college student who can easily use a site-builder software to create your site. Contact your local community college, or contact a nearby college that has a good graphics design program. Let the faculty know that you would like to give their best student some real-world design experience. While a student may not produce the same quality of work as a professional company, you may be able to get your site done for free. On the other hand, if your job requires a lot of work, you should not hesitate to hire a professional design company. Professional design companies are more willing to spend the time necessary to make sure every detail of your website functions properly, they can troubleshoot problems with the site as they arise, and they can provide regular maintenance for the site.
Finally, make sure that you let your current customers know about your site as well as potential customers. Just because you build it doesn’t mean people will come to your site. You have to actively promote it. If you already have a regular crowd of people, you could start handing out business cards with the checks or post a sign on in the restaurant somewhere advertising your new website. You could also provide a card with the bill that allows people to sign up for a free newsletter on your website for special promotions.